Monday, November 21, 2011

Incredibly Offensive Beer Commercial


     So this title might seem a little redundant, but that's exactly what this beer commercial is: offensive. I thought I'd seen the worst with all the Bud Light commercials over the years. But no. This one definitely takes the cake. Actually, if you were to type in "subjugation of women" into google, this very ad would be the most accurate result.
     First of all, we don't see ANY actual beer until the last five seconds of the ad. The entire clip is of a woman in revealing attire saying what she likes in a man, and none of what she says is remotely intelligent. She speaks with a thick accent and in broken English. What she says sounds like a man's dream: she likes guys who are a little bit fat, have hairy backs, and who go out with the guys (implying that she likes guys who leave their girlfriends alone). And what's more, she does not like receiving kind, sweet gestures from men, such as being treated to flowers. She finishes up by saying that she doesn't care if guys go out to strip clubs, that "he can do whateeeeeever he wants." Her entire monologue is composed of her bending down to every last possible desire of men, and passively subjecting herself (even if just in words) to every possible demeaning treatment.
     At this point, some of you may be screaming at your computer, "IT'S A JOKE!!! It's not meant to be taken seriously!" But even in jest, prejudice can be powerful. Even if you know in your mind that women do not prefer to be treated in such a way, your subconscious has a way of taking these messages seriously. It's time to put joking aside and show young women that they must ALWAYS expect proper treatment from men.

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